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Our Heritage

Since 1976

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HOW WE BEGAN

In the 1970s, our grandfather Mr Teo Kim Tee started a small stall in his Adam Road kampung to make and sell Bak Kwa. With zealous passion and relentless efforts, he eventually perfected his own unique, thin and flavoursome Bak Kwa that was well- received among his customers.

As word spread and his Bak Kwa grew in popularity, our grandfather established his own brand – New Eastern (Kim Tee) Dried and Minced Pork in 1976, setting up shop at Ang Sar Lee (referring to the distinctive red zinc rooftop shophouses in Serangoon Gardens then).

How We Began

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CONTINUING THE LEGACY

Our flagship store remains at its original location, where we have been making and selling our Bak Kwa for nearly 50 years now. Some of our old-time customers even refer to us as the Ang Sar Lee (Serangoon Gardens) Bak Kwa! We are known more commonly as Kim Tee nowadays, a fitting tribute to our founder-grandfather.

The first Bak Kwa he created – the Signature Bak Kwa, continues to be our all-time top-seller. Today, you can get the Signature Bak Kwa at all our stores across Singapore or on our website and have it delivered to your doorstep!

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OUR BELIEFS

Despite undergoing a renovation, we choose to preserve our old red zinc rooftop and signboard at our flagship store as a testament to our heritage. Like these artifacts from the yesteryear, we also strive to preserve the original taste and quality of our grandfather’s Bak Kwa by using the same recipe and cooking method that has been passed down for 3 generations. We take pride in seeing customers grow up eating our Bak Kwa with their parents and grandparents and continue to return as adults for the familiar taste and nostalgia. And we hope likewise, their children and grandchildren can also have the same experience.

Our Beliefs

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坚持传统,秉持阿公的味道

四十年历史的肉干工厂,秉持着对传统饮食文化的尊重与坚持。用时间、手艺,共谱出饮食文化中最纯酿的好滋味,新东方金池纯手工肉干是表达心意、最甘香美味的送礼佳品。一盒盒遵循传统,手工制作的肉干,需经历切块绞碎、杆平,烘烤到切割,复杂不偷工減料的层层步骤。只因秉持传统:「阿公的味道」的理念。传承心是奠定這间店的基礎,不只代表对品质的坚持,更代表着我们与阿公的密切互动以及感情的连结。

在维护肉干的品质之外,我们着重上一代沒有的现代饮食文化與服务,在商品、服务、空間三方面同步進行改革創新。除了研发新产品,改造店內空間,也提供宅配服务,并改造安心品質、尽心的让每位上门的顾客得到我们最优质的服务享受。